Does strategic planning create value? The stock market’s belief

This article addresses a key issue: is strategic planning rewarded by the stock market? Using event‐study methodology, this article examined the market values of companies during the time period that they revealed information about their strategic planning focus, function or orientation. The results indicate that the stock market favors the long range‐planning horizon adopted by companies.

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Year of publication:	2000
Authors:	Desai, Ashay B.
Published in:	Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 38.2000, 10, p. 685-693
Publisher:	MCB UP Ltd
Subject:	Strategic planning \| Performance \| Stock markets \| Value

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/00251740010379731 [DOI]
Source:	Other ZBW resources

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