Does synergy work? : an examination of cross-promotion effect
Tang Tang and Gregory D. Newton; Xiaopeng Wang
| Year of publication: |
2007
|
|---|---|
| Authors: | Tang, Tang ; Newton, Gregory D. ; Wang, Xiaopeng |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 9.2007, 4, p. 127-134
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| Subject: | Werbeplanung | Advertising planning | Werbeträger | Advertising media | Fernsehprogramm | Television programme | Zeitschrift | Magazine | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003606957