Does the duplication of viewing law apply to radio listening?
Garvin Lees; Malcolm Wright
| Year of publication: |
2013
|
|---|---|
| Authors: | Lees, Garvin ; Wright, Malcolm |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 3/4, p. 674-685
|
| Subject: | Rundfunkmarkt | Broadcasting market | Marktsegmentierung | Market segmentation | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Neuseeland | New Zealand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732999