Does the level of experience have an effect on CRM programs? Exploratory research findings
| Year of publication: |
2004
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|---|---|
| Authors: | Hart, Susan ; Hogg, Gillian ; Banerjee, Madhumita |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 33.2004, 6, p. 549
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