Does the nature of the relationship really matter? : an analysis of the roles of loyalty and involvement in service recovery processes
Jesus Cambra-Fierro; Iguácel Melero-Polo; Javier Sese
| Year of publication: |
2015
|
|---|---|
| Authors: | Cambra-Fierro, Jesus ; Melero-Polo, Iguácel ; Sese, Javier |
| Subject: | Service recovery | Satisfaction | Loyalty | Involvement | Mobile phone industry | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Mobiltelefon | Mobile phone | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications |
Online Resource
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s11628-013-0228-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011384271