Does the package really sell? Pilotage study
Year of publication: |
2017
|
---|---|
Authors: | Ratajczyk, Monika |
Published in: |
Economic and Environmental Studies (E&ES). - Opole : Opole University, Faculty of Economics, ISSN 2081-8319. - Vol. 17.2017, 2, p. 399-413
|
Publisher: |
Opole : Opole University, Faculty of Economics |
Subject: | ethnography | purchase decision making process | young customers | unit package |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.25167/ees.2017.42.15 [DOI] 896797015 [GVK] hdl:10419/178978 [Handle] |
Classification: | M31 - Marketing ; M37 - Advertising ; D12 - Consumer Economics: Empirical Analysis |
Source: |
-
Does the package really sell? : pilotage study
Ratajczyk, Monika, (2017)
-
What's advertising content worth? Evidence from a consumer credit marketing field experiment
Bertrand, Marianne, (2008)
-
Witek, Lucyna, (2017)
- More ...
-
Changes in the young consumer's purchasing process
Ratajczyk, Monika, (2017)
-
Does the package really sell? : pilotage study
Ratajczyk, Monika, (2017)
- More ...