Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options?
Robert Wilken, Julien Schmitt, Florian Dost, David Bürgin
| Year of publication: |
2024
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|---|---|
| Authors: | Wilken, Robert ; Schmitt, Julien ; Dost, Florian ; Bürgin, David |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 35.2024, 4, p. 589-602
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| Subject: | Dual role of price | External reference prices | Price fairness | Sustainable consumption | True costs of products | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Öko-Produkt | Sustainable product | Nachhaltiger Konsum | Theorie | Theory | Preis | Price | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09713-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125509