Does user generated content characterize millennials' generation behavior? : discussing the relation between sns and open innovation
Year of publication: |
2019
|
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Authors: | Saura, José Ramón ; Debasa, Felipe ; Reyes-Menendez, Ana |
Subject: | data mining | millennials behavior | open innovation | SNS | user generated content | Social Web | Social web | Open Innovation | Open innovation | Altersgruppe | Age group | Data Mining | Data mining | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Junge Erwachsene | Young adults |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/joitmc5040096 [DOI] hdl:10419/241379 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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