Does your mission statement have any value? : an explorative analysis of the effectiveness of mission statements from a communication perspective

Sebastian Desmidt; Anita Prinzie

Year of publication:	2009
Authors:	Desmidt, Sebastian ; Prinzie, Anita
Publisher:	Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent
Subject:	Unternehmenskultur \| Corporate culture \| Interne Kommunikation \| Internal communication \| Verhalten in Organisationen \| Organizational behaviour \| Firmenimage \| Corporate reputation

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