Does your sponsor affect my perception of the event? : the role of event sponsors as signals
Matthew Walker, Todd Hall, Samuel Y. Todd, and Aubrey Kent
| Year of publication: |
2011
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|---|---|
| Authors: | Walker, Matthew ; Hall, Todd ; Todd, Samuel Y. ; Kent, Aubrey |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 20.2011, 3, p. 138-147
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| Subject: | Sportmarketing | Sports marketing | Event-Marketing | Event marketing | Sponsoring | Sponsorship | Signalling |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009373484