Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
| Year of publication: |
2004
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|---|---|
| Authors: | Bhattacharya, C.B. ; Sen, Sankar |
| Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 47.2004, 1, p. 9-24
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