Doing good and doing better despite negative information? : the role of corporate social responsibility in consumer resistance to negative information
Andreas B. Eisingerich; Gaia Rubera; Matthias Seifert; Gunjan Bhardwaj
| Year of publication: |
2011
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|---|---|
| Authors: | Eisingerich, Andreas B ; Rubera, Gaia ; Seifert, Matthias ; Bhardwaj, Gunjan |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 14.2011, 1, p. 60-75
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008826886