Doing more with less : understanding the contributions of regional art gallery members through marketing segmentation

Jodie Kleinschafer; David Dowell; Mark Morrison

Year of publication:	2011
Authors:	Kleinschafer, Jodie ; Dowell, David ; Morrison, Mark D.
Published in:	Arts marketing : an international journal ; AM. - Bingley : Emerald, ISSN 2044-2084, ZDB-ID 2625499-2. - Vol. 1.2011, 1, p. 39-55
Subject:	Kunsthandel \| Art trade \| Mitgliedschaft \| Membership \| Marktsegmentierung \| Market segmentation \| Kulturmanagement \| Cultural management \| Beziehungsmarketing \| Relationship marketing \| Australien \| Australia

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