Doing more with less : understanding the contributions of regional art gallery members through marketing segmentation
Jodie Kleinschafer; David Dowell; Mark Morrison
| Year of publication: |
2011
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| Authors: | Kleinschafer, Jodie ; Dowell, David ; Morrison, Mark |
| Published in: |
Arts marketing : an international journal ; AM. - Bingley : Emerald, ISSN 2044-2084, ZDB-ID 26254992. - Vol. 1.2011, 1, p. 39-55
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009959014