Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Yuan-Shuh Lii; Monle Lee
| Year of publication: |
2012
|
|---|---|
| Authors: | Lii, Yuan-shuh ; Lee, Monle |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 105.2012, 1, p. 69-81
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Sponsoring | Sponsorship | Cause-Related Marketing | Cause-related marketing | Wohltätigkeit | Charity | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009516787