"Doing the duck": negotiating the resistant-consumer identity
| Year of publication: |
2011
|
|---|---|
| Authors: | Fernandez, Karen V. ; Brittain, Amanda J. ; Bennett, Sandra D. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 45.2011, 11 (15.11.), p. 1779-1789
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