Doing well by doing good : An interview with Paul Polman, CEO of Unilever, part 1

Purpose – The purpose of this paper is to provide an interview with Paul Polman, CEO of Unilever. Design/methodology/approach – This paper provides an interview with Paul Polman, CEO of Unilever. Findings – The paper discusses Unilever's sustainability initiatives, both in terms of reducing environmental impact, and in safe‐gaurding the business against future uncertainty. Originality/value – The interview offers advice for leaders operating in a challenging business environment, and those looking to create more sustainable business models.

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Year of publication:	2013
Authors:	by Gareth Bell, Interview
Published in:	Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 29.2013, 4, p. 38-40
Publisher:	Emerald Group Publishing Limited
Subject:	Business model innovation \| Sustainability \| Corporate social responsibility \| Unilever \| Business ethics \| Social responsibility \| Innovation

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/02580541311311320 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10015010822