Domestic product involvement and consumer willingness to buy domestic products : empirical testing of a cognitive consistency theory framework
Melvin Prince
| Year of publication: |
2020
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|---|---|
| Authors: | Prince, Melvin |
| Subject: | Cognitive consistency theory | consumer ethnocentrism | domestic product involvement | product judgment | willingness to buy | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Zahlungsbereitschaftsanalyse | Willingness to pay | Kognition | Cognition |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2020.1727393 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012312906