Dominant designs : the role of product face-ratios and anthropomorphism on personality traits and consumer preferences
Ahreum Maeng, Pankaj Aggarwal
| Year of publication: |
c 2016 [publ. 2015]
|
|---|---|
| Authors: | Maeng, Ahreum ; Aggarwal, Pankaj |
| Published in: |
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]. - New York., NY [u.a.] : Routledge, ISBN 978-0-7656-4759-7. - 2016, p. 133-148
|
| Subject: | Produktgestaltung | Product design | Menschenbild | Concept of man | Persönlichkeitsmerkmal | Personality trait | Konsumentenpräferenzen | Consumer preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011593194