Don't distract me when I'm media multitasking : toward a theory for raising advertising recall and recognition
Robert Angell (Cardiff Business School, Cardiff, United Kingdom), Matthew Gorton (Newcastle University Business School, Newcastle upon Tyne, United Kingdom), Johannes Sauer (Technische Universität München, Freising-Weihenstephan, Germany), Paul Bottomley (Cardiff Business School, Cardiff, United Kingdom), John White (Plymouth Business School, Plymouth, United Kingdom)
| Year of publication: |
April-June 2016
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|---|---|
| Authors: | Angell, Robert J. ; Gorton, Matthew ; Sauer, Johannes ; Bottomley, Paul ; White, John |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 2, p. 198-210
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| Subject: | Sportmarketing | Sports marketing | Mediennutzung | Media usage | Werbewirkung | Advertising effects | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2015.1130665 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486882