Don't let your customers lead you astray in developing new products
Axel Johne shows that there are risks associated with close working with existing customers. Despite their importance, customer inputs are only one of several factors which contribute towards long-term product development success. Efficient networking with customers can be useful, but requires skilful management within a wider business context, especially when competing internationally.
Year of publication: |
1992
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Authors: | Johne, Axel |
Published in: |
European Management Journal. - Elsevier, ISSN 0263-2373. - Vol. 10.1992, 1, p. 80-84
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Publisher: |
Elsevier |
Saved in:
Online Resource
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