Don't put all your green eggs in one basket : examining environmentally friendly sub-branding strategies
Jayoung Koo, Barbara Loken
| Year of publication: |
2022
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|---|---|
| Authors: | Koo, Jayoung ; Loken, Barbara |
| Published in: |
Business ethics, the environment & responsibility. - Chichester : Wiley, ISSN 2694-6424, ZDB-ID 3059682-8. - Vol. 31.2022, 1, p. 164-176
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| Subject: | brands | categorization | green branding | stereotype | sub-brands | sustainability | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development | Öko-Marketing | Green marketing | Nachhaltigkeit | Sustainability | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/beer.12396 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012795278