Donor profitability measurement, part 1
John Sauvé-Rodd
Year of publication: |
2007
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Authors: | Sauvé-Rodd, John |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 9.2007/08, 1, p. 47-66
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