Donor responses to out-group beneficiary profiles in direct mail fundraising : a Canadian case study
Christopher Nicholas Dougherty, Kirk Schmidt, and Crystal Mahon
| Year of publication: |
2024
|
|---|---|
| Authors: | Dougherty, Christopher Nicholas ; Schmidt, Kirk ; Mahon, Crystal |
| Subject: | Canada | direct mail | Fundraising | out-group beneficiary | Kanada | Direktmarketing | Direct marketing | Wohltätigkeit | Charity | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2022.2133061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514762