Door-to-door advertising: How to measure reach and effect?
Year of publication: |
1996
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Authors: | Bronner, Fred ; Rooy, Cees van |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 24.1996, 4, p. 230-238
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