Double learning or double blinding : an investigation of vendor private information acquisition and consumer learning via online reviews
Nan Hu, Kevin E. Dow, Alain Yee Loong Chong, Ling Liu
| Year of publication: |
2018
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|---|---|
| Authors: | Hu, Nan ; Dow, Kevin E. ; Chong, Alain Yee Loong ; Liu, Ling |
| Published in: |
Big data analytics in operations and supply chain management. - New York, NY, USA : Springer. - 2018, p. 213-234
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| Subject: | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Asymmetrische Information | Asymmetric information | Informationsverhalten | Information behaviour | Theorie | Theory | Online-Handel | Online retailing | Informationsversorgung | Information provision | Lernen | Learning | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/s10479-016-2243-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011965410