Drinking through good times and bad : the role of consumer differences
Hailey Hayeon Joo, Minki Kim, Jungmin Lee, and Pradeep Chintagunta
| Year of publication: |
2021
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|---|---|
| Authors: | Joo, Hailey Hayeon ; Kim, Minki ; Lee, Jungmin ; Chintagunta, Pradeep K. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 4, p. 721-741
|
| Subject: | alcohol consumption | business cycle | consumer heterogeneity | frequency | intensity | Alkoholkonsum | Alcohol consumption | Konsumentenverhalten | Consumer behaviour | Konjunktur | Business cycle | Privater Konsum | Private consumption | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211017460 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593939