Drivers and customer satisfaction outcomes of CSR in supply chains in different institutional contexts : a comparison between China and Taiwan
Year of publication: |
2016
|
---|---|
Authors: | Jean, Ruey-Jer Bryan ; Wang, Zhiqiang ; Zhao, Xiande ; Sinkovics, Rudolf R. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 4, p. 514-529
|
Subject: | Corporate social responsibility | Supply chain management | Taiwan | Transition economy | Customer satisfaction | Market economy | Institutional difference | China | Corporate Social Responsibility | Lieferkette | Supply chain | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Institutionenökonomik | Institutional economics | Systemtransformation | Economic transition | Vergleich | Comparison | Institutionelle Infrastruktur | Institutional infrastructure | Marktwirtschaft |
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