Drivers and outcomes of scenario planning: a canonical correlation analysis

Purpose – The paper ' s aim is to report a research study on the mediator and outcome variable sets in scenario planning. Design/methodology/approach – This is a cannonical correlation analysis (CCA) Findings – Twso sets of variables; one as a predictor set that explained a significant amount of variability in the second, or outcome set of variables were found. Research limitations/implications – The study did not involve random selection or assignment and used perception-based measures. Practical implications – The findings support scenario planning as a tool to reinforce certain decision styles and learning organization culture. Originality/value – A critical contribution to scenario planning research, this study brings some order to the variety of variables espoused to be involved in scenario work. Clear outcomes are a learning culture and intuitive/dependent decision styles. The study makes a real contribution to quantitative scenario studies.