Drivers and technology-related obstacles in moving to multichannel retailing
Julie Lewis, Paul Whysall, and Carley Foster
| Year of publication: |
2014
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|---|---|
| Authors: | Lewis, Julie ; Whysall, Paul ; Foster, Carley |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 18.2013/14, 4, p. 43-67
|
| Subject: | Case studies | channel conflict | channel format | e-tailing | multichannel retailing | retail strategy | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Multikanalvertrieb | Multichannel strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010391421