Drivers' evaluation to implement green marketing practices in automobile industry of China
Xiaobing Liu and Zhijun Xu, Chunguang Bai
| Year of publication: |
2016
|
|---|---|
| Authors: | Liu, Xiaobing ; Xu, Zhijun ; Bai, Chunguang |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 16.2016, 4, p. 362-376
|
| Subject: | green marketing | green supply chain management | GSCM | drivers | grey number | DEMATEL | evaluation | MCDM | Lieferkette | Supply chain | China | Öko-Marketing | Green marketing | Kfz-Industrie | Automotive industry | Umweltmanagement | Environmental management | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011662729