Drivers of e-marketing orientation for entrepreneurs and the self-employed in Jordan : the moderating role of perceived continuity of COVID-19 using the SEM approach
Wael Hadi, Sahem Nawafleh
| Year of publication: |
2023
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|---|---|
| Authors: | Hadi, Wa'el ; Nawafleh, Sahem |
| Published in: |
International journal of entrepreneurial venturing : IJEV. - Genève [u.a.] : Inderscience Enterprises, ISSN 1742-5379, ZDB-ID 2519763-0. - Vol. 15.2023, 2, p. 164-183
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| Subject: | EMO | E-marketing orientation | drivers | social media | COVID-19 | entrepreneurs | self-employed | Jordan | Jordanien | Selbstständige | Self-employed | Coronavirus | Entrepreneurship | Entrepreneurship approach | Social Web | Social web | Online-Marketing | Internet marketing | KMU | SME | Unternehmer | Entrepreneurs | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEV.2023.130701 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310803