Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members
Year of publication: |
2014
|
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Authors: | Lo, Ada Sau-Yee ; Im, Holly Hyunjung |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 31.2014, 7/8, p. 763-782
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Subject: | Relationship quality | loyalty program | customer relationship management | benefitse | Chinese | Beziehungsmarketing | Relationship marketing | China | Hotellerie | Hotel industry | Kundenbindungsprogramm | Loyalty program | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
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