Drivers of export segmentation effectiveness and their impact on export performance
Adamantios Diamantopoulos, Amata Ring, Bodo B. Schlegelmilch, and Eva Doberer
| Year of publication: |
2014
|
|---|---|
| Authors: | Diamantopoulos, Adamantios ; Ring, Amata ; Schlegelmilch, Bodo B. ; Doberer, Eva |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 22.2014, 1, p. 39-61
|
| Subject: | export segmentation effectiveness | export segmentation commitment | export segmentation strategy | export performance | Export | Marktsegmentierung | Market segmentation | Internationales Marketing | International marketing | Exportwirtschaft | Export sector |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348929