Drivers of peak sales for pharmaceutical brands
Year of publication: |
2010
|
---|---|
Authors: | Fischer, Marc ; Leeflang, Peter ; Verhoef, Peter |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 8.2010, 4, p. 429-460
|
Publisher: |
Springer |
Subject: | Peak-sales metrics | Brand growth | Econometric models | Market entry | Pharmaceutical marketing |
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