Drivers of user loyalty intention and commitment to a search engine : an exploratory study
Deepak Sirdeshmukh, Norita B. Ahmad, M. Sajid Khan, Nicholas J. Ashill
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Sirdeshmukh, Deepak ; Ahmad, Norita B. ; Khan, M. Sajid ; Ashill, Nicholas J. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 71-81
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| Subject: | Search engines | Internet | Value | Innovation | Satisfaction | Loyalty intention | Commitment | Suchmaschine | Search engine | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.06.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011904324