Driving or driven by others? : a dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks
Philipp Mosch, Corinna Winkler, Curd-Georg Eggert, Jan H. Schumann, Robert Obermaier, Wolfgang Ulaga
| Year of publication: |
2022
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|---|---|
| Authors: | Mosch, Philipp ; Winkler, Corinna ; Eggert, Curd-Georg ; Schumann, Jan Hendrik ; Obermaier, Robert ; Ulaga, Wolfgang |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 102.2022, p. 381-402
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| Subject: | Business networks | Case study research | Data-driven start-ups | Digitalization | IMP | Strategizing | Unternehmensnetzwerk | Business network | Unternehmensgründung | Business start-up | Digitalisierung | Digitization | Strategisches Management | Strategic management | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.01.023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013259108