Drucker on marketing: remember, customers are the reason you are in business
Jenny Darroch
| Year of publication: |
2010
|
|---|---|
| Authors: | Darroch, Jenny |
| Published in: |
The Drucker difference : what the world's greatest management thinker means to today's business leaders. - New York : McGraw-Hill, ISBN 978-0-07-163800-5. - 2010, p. 255-267
|
| Subject: | Peter F. Drucker | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003923805