Drucker’s insights on market orientation and innovation: implications for emerging areas in high-technology marketing
| Year of publication: |
2009
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|---|---|
| Authors: | Mohr, Jakki J. ; Sarin, Shikhar |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 37.2009, 1, p. 85
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