Dual-channel pricing strategies for small and medium-sized enterprises
Li Li, Jie He and Qiaosheng Shi
| Year of publication: |
2014
|
|---|---|
| Authors: | Li, Li ; He, Jie ; Shi, Qiaosheng |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 20.2014, 1/2/3, p. 47-70
|
| Subject: | dual-channel | pricing strategies | digital atrributes | nanotechnology | KMU | SME | Preismanagement | Pricing strategy | Nanotechnologie | Nanotechnology | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010505402