Dual-channel retailing strategy vs. omni-channel buy-online-and-pick-up-in-store behaviors with reference freshness effect
Year of publication: |
2023
|
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Authors: | Zhao, Yan ; Li, Yanhui ; Yao, Qi ; Guan, Xu |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 263.2023, p. 1-21
|
Subject: | Buy-online-and-pick-up-in-store | Dual-channel retailing strategy | Fresh food supply chain | Omni-channel | Reference freshness effect | Lieferkette | Supply chain | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
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