Dual Distribution and Royalty Rates in Franchised Chains: An Empirical Analysis Using French Data
| Year of publication: |
2003
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|---|---|
| Authors: | Pénard, Thierry ; Raynaud, Emmanuel ; Saussier, Stéphane |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 10.2003, 3-4, p. 5-32
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