A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation
| Year of publication: |
2012
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|---|---|
| Authors: | Estes, Zachary ; Gibbert, Michael ; Guest, Duncan ; Mazursky, David |
| Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 22.2012, 1, p. 86-102
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