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Nachfragerorientierte Präferenzmessung : Bestimmung zielgruppenspezifischer Eigenschaftssets auf Basis von Kundenbedürfnissen
Steiner, Michael, (2007)
Form versus function : how the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences
Chitturi, Ravindra, (2007)
A note on the dual scaling of dominance data and its relationship to correspondence analysis
Greenacre, Michael J., (1999)
Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J., (2002)
A Note on the Dual Scaling of Dominance Data and its Relationship to Correspondence Analysis
Greenacre, Michael J., (2001)