Dynamic allocation of display advertising impressions in dual sales channels
Yuxuan Zhao, Xiangyong Li, Lan Luo
| Year of publication: |
2025
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|---|---|
| Authors: | Zhao, Yuxuan ; Li, Xiangyong ; Luo, Lan |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 1873-5274, ZDB-ID 1491111-5. - Vol. 131.2025, Art.-No. 103213, p. 1-22
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| Subject: | Display advertising | Dynamic programming | Inventory allocation | Lagrangian relaxations | Werbung | Advertising | Dynamische Optimierung | Mathematische Optimierung | Mathematical programming | Vertriebsweg | Distribution channel | Online-Marketing | Internet marketing | Theorie | Theory | Werbewirkung | Advertising effects | Lagermanagement | Warehouse management | Lagerhaltungsmodell | Inventory model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2024.103213 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015406661