Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Ricardo Montoya, Oded Netzer, and Kamel Jedidi
| Year of publication: |
[2016]
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|---|---|
| Authors: | Montoya, Ricardo ; Netzer, Oded ; Jedidi, Kamel |
| Published in: |
From Little's law to marketing science : essays in honor of John D.C. Little. - Cambridge, Massachusetts : The MIT Press, ISBN 978-0-262-02991-9. - 2016, p. 175-209
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| Subject: | Werbeplanung | Advertising planning | Arzneimittel | Pharmaceuticals | Werbemittel | Promotional materials | Kosten-Nutzen-Analyse | Cost-benefit analysis | Pharmaindustrie | Pharmaceutical industry | Dynamische Optimierung | Dynamic programming | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011436076