Dynamic bidding strategies in search-based advertising
Year of publication: |
2013
|
---|---|
Authors: | Dayanik, Savas ; Parlar, Mahmut |
Published in: |
Including special section: behavioral considerations in developing and applying operations research models. - New York, NY : Springer. - 2013, p. 103-136
|
Subject: | Auktionstheorie | Auction theory | Werbung | Advertising |
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