Dynamic control of product innovation, advertising effort, and strategic transfer-pricing in a marketing-operations interface
Chunyan Fu, Susu Cheng, and Yongxi Yi
| Year of publication: |
2019
|
|---|---|
| Authors: | Fu, Chunyan ; Cheng, Susu ; Yi, Yongxi |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2019, 3, p. 151-164
|
| Subject: | Innovation | Theorie | Theory | Werbung | Advertising | Marketing | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287694