Dynamic coupon targeting using batch deep reinforcement learning : an application to livestream shopping
Xiao Liu
| Year of publication: |
2023
|
|---|---|
| Authors: | Liu, Xiao |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 4, p. 637-658
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| Subject: | coupon | deep reinforcement learning | dynamic pricing | livestream shopping | reference price | targeting | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Lernprozess | Learning process | Kundenbindungsprogramm | Loyalty program | Lernen | Learning |
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