Dynamic customer management and the value of one-to-one marketing
| Year of publication: |
2010
|
|---|---|
| Authors: | Khan, Romana ; Lewis, Michael ; Singh, Vishal |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 50.2010, 3, p. 201-205
|